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Saturday, April 25, 2009

WARMest Regards...


WARM 590 is back on the air, albeit with what appears to be a low powered and bad signal.

After today, I'm not going to waste any more time on this.

It's unfortunate that the company that owns WARM refused to tell its listeners, a small group, what was going on. Disdain for the audience is one of the reasons radio is in trouble. A two line note on a web site wasn't getting it done.

We tried calling when WARM was off the air. We tried calling when WARM was on the air. Silence. Apparently WARM is good at the "dead air" thing.

Citadel owns the license. The public owns the airwaves.

Failure doesn't come easy. You have to earn it. There are good reasons WARM finds itself with a microscopic slice of the audience.

You might be saying I'm a hypocrite. After all, some people have left the WNEP camp without explanation. Come out from under the "cone of silence" and let us know what's going on.

It comes down to this. The WNEP changes are personnel decisions, and personal ones at that. The people involved apparently wanted to keep things private, and that is their right.

A couple people at a business is one thing. An entire radio station, one with a rich heritage that was wasted, is something completely different.

By the way, Vince Sweeney is right. This was an ugly logo.