Saturday, October 3, 2009

Bus Radio Update



Last month, I wrote about a company called "Bus Radio."  It pumps music and programming into school buses across the country. Commercials are involved.  The company said the commercials are appropriate for young ears.  I objected to the concept because the kids are a captive audience.  They have no choice in the matter.  School districts are selling access to your kids.

Anyway, the point has become moot.  Bus Radio is dead.  Below is a Friday morning item from the web site Radio Info.

The on-board customized radio service aimed at kids on school buses says that “despite all our success, we can no longer justify running the company in the existing environment.” Massachusetts-based BusRadio says it had signed up over 300 school districts containing more than two million students, reaching them via a wireless network with appropriate music and information. Now it says that after 3-½ years, it’s a victim of the economy – especially in regards to advertising to support the service.