Last month, I wrote about a company called "Bus Radio." It pumps music and programming into school buses across the country. Commercials are involved. The company said the commercials are appropriate for young ears. I objected to the concept because the kids are a captive audience. They have no choice in the matter. School districts are selling access to your kids.
Anyway, the point has become moot. Bus Radio is dead. Below is a Friday morning item from the web site Radio Info.
The on-board customized radio service aimed at kids on school buses says that “despite all our success, we can no longer justify running the company in the existing environment.” Massachusetts-based BusRadio says it had signed up over 300 school districts containing more than two million students, reaching them via a wireless network with appropriate music and information. Now it says that after 3-½ years, it’s a victim of the economy – especially in regards to advertising to support the service.