You can't go wrong with a big, bright, yellow, highly noticeable bumper sticker. Or, can you?
The radio station owner's hot air balloon gets more space than the radio station, and I guess that was okay. The balloon was the station's symbol, sort of the mascot.
WWDL was on 104.9, so I was a little surprised it wasn't called "Stereo 105." I think a later marketing shift had the station re-branded as "Lite 105."
To make a long story short, the owner got into some trouble with the law and was forced to sell. WWDL is now "The River." I don't know the fate of the balloon.
Or, maybe I do. I Googled "Sunkiss balloon" and found an outfit called "Sunkiss Ballooning" in Glens Falls, NY. Looks like the same balloon to me.