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Wednesday, January 23, 2013

Early

We all knew about it for a few weeks, and it was tough keeping the secret, but now it can be told.  The weekday editions of Newswatch 16 This Morning get moved up a half hour.  Beginning Monday, we'll be on the air at 4:30 AM.

It's not as easy as it sounds.  There were plenty of meetings.  Schedules had to be adjusted.  Responsibilities are modified.  A lot of people are trying hard to figure it out and make it work.  We'll be ready to go.

As someone who's up and out early all the time, I believe it's a good move.  There are always people in the gym, the mini marts, Walmarts, supermarkets, etc long prior to sunrise.  Commuters are on the road before the rooster crows.  Delivery trucks are making the rounds.  We stopped being a 9 to 5 society a long time ago.  There's a need for an early look at the headlines and the forecast.  Initial response has been overwhelmingly positive.  Many stations in bigger cities have bade the move successfully, and I'm glad we're the first station around here to do it.

We hope to see you Monday morning at 4:30.