Thursday, February 28, 2013
During the Super Bowl, we learned that the wing is the most sought after and most expensive part of the chicken. Amazing, isn't it? The wing used to be tossed in the trash or stuck in the stock pot. Now, it fetches a premium.
Also in the "trash to treasure" category is spring training baseball. Back when I was on the radio, we used to offer advertisers free commercials in spring training games if they'd buy a big package of ads for the regular season.
That was back in the early 80's.
Now, we have more stations and more channels. They're all hungry for programming and spring training baseball is part of the mix.
Back in the day, you'd be lucky if you got a few weekend games late in the spring. Now, as soon as a team is able to put nine on the field, in mid February, games are on TV and radio. I'm not complaining. I like baseball.
Spring training used to be the equivalent of chicken wings-- tossed away. Now, they're sought after programming and a good place in which to insert some commercials-- and make some money.
AT 12:00 AM