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Friday, September 25, 2015

New Look

It's something TV and news geeks consider important.  It excites and interests us.

World News Tonight on ABC has a new logo and graphics look.

I like this one a lot.  It's less cartoonish, more bold, cleaner.

It's something that happens from time to time.  There's the need to freshen things, improve the look, help with the story telling.

For the last couple of years, World News Tonight has been using the graphics left over from Diane Sawyer's days.  This is a welcome improvement.

The great Tom Snyder once said "No one ever walked out of a Broadway show humming the set."  He's right.  Content is king.  Newscasts live or die on the information presented to the viewer, but an attractive wrapping doesn't hurt.