GQ magazine named protesting and unemployed quarterback Colin Kaepernick its "Citizen of the Year."
It was all over radio, TV, and the internet yesterday.
When was the last time anyone talked about GQ magazine?
The goal here was not information or presenting an interesting story. It was heat. Publicity. Attention. MONEY!
Every year, People magazine names its sexiest man alive. Maxim used to rank the world's hottest women. Magazines and newspapers list the best cities, the worst cities, the best colleges and universities, the worst colleges and universities, best food, worst food... The list is endless.
My radio brethren love talking about the sexy lists, and that's great. It makes for entertaining radio.
But, please don't take your eye off the ball when it comes to this stuff. Don't take it so seriously because it's all about the money.