It reminds me of something similar in Charlotte, North Carolina, and I wish someone around here would try it. Every summer, WBT radio does something called "Peanut Butter and July." July sounds like jelly, get it? By the way, the afternoon guy on WBT is John Hancock, who I worked with at WARM back in the mid 80's.
It works like this. WBT teams with a supermarket chain to encourage people to buy jars of peanut butter, and drop them off in a bin before you leave the store. The peanut butter goes to Charlotte area food pantries.
Why peanut butter? It's a good source of protein and kids love it. It's not a perfect food, but the plusses outweigh the minuses. It keeps fed during the summer. It's also good for breakfast and lunches when classes resume.
I'm a fan of the product, crunchy, please-- and the concept.
