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Monday, October 15, 2018

Drive Through

A USA Today story says research from a magazine shows Burger King has the fastest drive throughs.  McDonalds is among the slowest.

With rare exception, I'm not a drive through kind of guy.  It's been my experience that you can get in and out a little faster if you actually venture in to the building to place and receive your order.  Plus, I usually get my food and sit in the restaurant to eat it because I enjoy the decor.

The story did not explain the methodology used in the research-- but so many things can affect the speed of your order.  I'm usually stuck behind a huge family with tons of special orders.  On the inside, invariably, there is a trainee struggling with the process.

By the way, there is always job shaming when it comes to fast food jobs.  I don't get that.  It looks extremely difficult to me, especially when a bus load of hungry tourists arrives at the door.

And another aside, I marvel at the length of the lines at Dunkin' Donuts and McDonalds in the morning.  Is a coffee really that important? 

McDonalds is experimenting with touch screen ordering, something Sheetz has had for years.  The McDonalds system is a little different, because you can pay at the ordering terminal.  I tried it out recently.  No issues.  But then again, I only ordered a diet soda, and the restaurant was empty at the time.  It would be nice if Sheets offered that option.  It eliminates one step in the process, and waiting in a Sheetz line is one of the major flaws in its operation.

I don't think drive throughs will ever go away, but the business is changing.  The pizza chains allow you to order and pay on your phone, and pick up your pies at the store-- or have them delivered.

I thought broadcasting and journalism were challenging because of the constant changes.  The food industry is giving us a run for the money.