Monday, June 15, 2020
It is a sad component of the current situation. Radio stations are cutting back on the number of employees.
I get it. Advertising is down. Things cannot continue as they are. Expenses are still there. The income isn't.
The timing is horrible. There are fewer broadcasters working at a time when you need a little more information, and a friendly voice to entertain you, take your mind off the threat that's right outside the front door.
I wrote the first draft of this piece before a Philadelphia friend told me she had just lost her radio job. It was a great fit for her and I hope she finds another, and soon. She appears to have a good attitude. Better days are ahead.
Everything is cyclical. I believe things will improve, but I'm not sure all those people will get their jobs back. Businesses will find different ways to do things. There will be, and I hate this phrase, a new normal.
AT 12:00 AM