I had a wise old public relations/advertising professor in college, who always said "It's not what you say. It's what you do."
Boscov's filed for chapter 11 bankruptcy protection Monday. It's closing 10 stores. The Wilkes-Barre store is one of the 39 survivors. A member of upper Boscov's management was quoted in the paper as saying they love Wilkes-Barre, and Wilkes-Barre is important to the company.
If Wilkes-Barre is so special, why was that store allowed to deteriorate? It's dark. It's tired. It's dingy. It needs help-- badly. Remember, it's not what you say. It's what you do.
Look, I like Boscov's and I sincerely hope the chain survives these troubled times. Boscov's is one of the few major retailers that really gives back to the community. Some great people work there. However, it's going to take more than a magic wand, pixie dust, and words to get Boscov's back on its feet. If you say something, you'd better mean it.
