Monday, July 11, 2011

All Star Break

Minor league baseball is in its All Star break.  The season is in its second half, so I thought it would be a good time to take a look at the Scranton Wilkes-Barre Yankees.

Once again, the local operation is next to last in attendance in the International League.  You can't blame it all on an aging stadium and a rainy spring. The SWB Yankees have done little to build the fan base and become part of the community.  That "we're doing you a favor by allowing you to come to the ballpark" attitude is still there.

If that isn't enough, there are reports circulating that the Yankees will move to Staten Island for a year during stadium reconstruction.  The proposed changes to the Moosic ballpark are extensive, so a temporary move appears to be a reasonable option.  Still, it's hard to excite the local fans when you play two hours away from home.

If you get a chance, take a look at the promotion calendar of other teams in the league.  They're always giving something away, and people love that.  While the Yankees have increased the freebies this year, other teams, especially our friends to the south, Lehigh Valley, leave them in the dust.

Yankees, you need more than fireworks.