Wednesday, October 24, 2012

New Look

ABC World News changed its graphics and tweaked its set October 1.  The new logo is featured above-- a red, white, and blue floating cube effect.  The famous ABC News theme has been modified a bit.

Change is good, and it's nice to freshen things up once in a while.  I can't say I'm thrilled.  The signature notes of the theme, the thing that let's you know you're watching an ABC newscast are muted.  The graphics, while new, appear dated.

I'm in the minority, and I admit that.  ABC says it conducted research on the new look and sound.  They tested well, and in the network TV business, nothing gets on the air unless it's studied a thousand different ways.

Remember, content is king.
Above is the old look.  New is not necessarily better.