Tuesday, July 2, 2019

WABC

For many years, it was THE most listened to radio station in the country.  They did things first and they did them right.  Great music, great jingles, great personalities, great promotion.  Big signal.  WABC had it all.

By the late 70's, the market was becoming fragmented.  FM was becoming hot.  WABC was losing its way.  The disco experiment bombed.  It was a solid adult contemporary station for a few years before ABC threw in the towel and went talk in 1982.

ABC sold it several years ago.  A company called Cumulus sold WABC last week to a guy who made his fortune in supermarkets and real estate.  He now dabbles in radio.  $ 12.5 million.  Amazing low, but then again, WABC is at the bottom of the ratings with a line up of second rate talk shows.

The new owner promises to restore some of the luster.  I wish him luck.  No one in their right mind believes WABC will be what it was in the 60's and early 70's, but it sure can be doing better than what it is now.