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Saturday, March 6, 2010

WBHT

The format's the same.  The call letters are the same, but the imaging is different.  Hot 97 morphed into 97BHT a few years ago.  It's not my kind of music, so I can't tell you what's going on here.

I will say I was severely disappointed when management dumped a live and local morning show for satellite hijinks.  I knew the morning team.  They were a hard working couple, and it was unfortunate to see them move on to other things.

A bit of useless trivia...  before "hot hits," this station simulcast WARM-AM 590 during the news and talk days.  As more news and talk formats migrate to FM, 97.1 was ahead of its time.  WARM might not be at the bottom of the heap right now if management stuck with the simulcast.