Friday, May 22, 2009

In the Rough

There's an interesting dilemma just north of the Pennsylvania border, in Corning, NY.

As noted earlier, I really like the Corning area. If you're looking for a weekend getaway, it's the place to be.

Anyway, the LPGA Corning Classic is underway this weekend. It's the 31st annual. It's the last.

Corning, Inc., the glass people, is dropping its sponsorship of the ladies' golf tournament.

Here's the dilemma. Is Corning, Inc. right to save that sponsorship money for its own business, and to keep its own people working?

Or, should Corning, Inc. continue to spend that money to sponsor the golf tournament, which brings people to the area, which helps the bars, the restaurants, the hotels, the gas stations, the mini marts, the stores, etc? The Elmira Star Gazette newspaper says the tournament pumps more than $16 million into the local economy.

The tournament is on TV, so people around the country could see the beauty of the Finger Lakes region. You can't buy advertising like that.

It's important to have a sound business. It's also important to be a good member of the community.

It's a tough call.