Wednesday, April 6, 2011
She was paid lots of money. No ratings. Don't cry for CBS. I was told long ago that no company ever agreed to a contract it couldn't afford. There's evidence she drove viewers away, rather than attracting them to the broadcast.
There was a time that if you had a network evening news anchor job, you were at the pinnacle of your profession. I still believe that's true. Katie feels otherwise. She wants out, in favor of a syndicated talk show.
Katie Couric is a gifted communicator. Journalist? I'm not so sure.
Before you accuse of me of being on a high horse, an evening news anchor gig isn't for everyone. The evening news hole is about twenty minutes long. Couric and CBS tried to re-invent the broadcast, with interviews and commentary. There wasn't enough time to do it right. It didn't work, but I do give Couric, the producers, and CBS credit for trying.
If you're unhappy in a job, if you don't feel you're being used in the best way, it is okay to step away-- even if you're leaving one of the best jobs in the business.
A talk show is a better use of Couric's talents.
Still, I have a hard time wrapping my head around someone walking away from the Cronkite chair.
AT 12:00 AM