Thursday, October 13, 2022

Another Legend Disappears

 

Once upon a time, there was a legendary radio station in San Francisco, KGO.  It was one of the pioneers in talk radio, and it enjoyed that position for decades.

Things changed.  ABC sold most of its radio stations.  New people came in.  Resources cut.  Ratings slipped.

The end came last week.  A morning talk show host was cut off in the middle of his program.  No one had a chance to say good-bye.  The talk radio format was gone.  It was a weekend of filler music.

The new format made its debut Monday morning.  Sports talk with a major emphasis on gambling.

I know I don't have a dog in this fight, but I am an old radio guy who appreciates the history of the medium.

I'm also smart enough to know it's a business not a charity.  Once again, it's a matter of "If it don't pay, it don't stay."  The company obviously wasn't making enough of a profit with a heavily local talk format.  Boom!  Gone!   Sports talk from a network is always a viable alternative, especially with the new emphasis on gambling.

It still pains me to see a once-proud radio station take that route.