Sales are very strong, spiking around the November, December, and January holidays. There is major growth in the canned cocktail sector.
So, what are we drinking?
It terms of bottles sold, Fireball cinnamon whiskey is at the top, even thought it is down 11 per cent from the prior year.
Second place goes to New Amsterdam vodka, by 46 per cent from 2022. I have to admit I've never tried it, but now the bug is planted in my year.
Third place goes to perennial favorite, Tito's vodka. But, look at this. The PLCB report has a different entry for each bottle size.
If you add them up, Tito's blows everyone else out of the water.
The entries in the top ten amaze me. No Crown Royal, Jack Daniels, Captain Morgan...
Tito's is king.
