Speaking of archaic, regular blog readers know that I use a fair share of graphics here, and I create many of them myself. They're not great. They're not awful, either. I am very fond of the "typewriter" style font, but I phased it out. Same reason I'm anti mortar and pestle. No one under the age of 30 gets it.
I assume the drug store marketing people tested the new logo, at least I hope they did. I also assume it received a passing grade.
No one asked me.